A group of four young men in a modern office, engaged in a presentation. One man is standing and speaking, holding a cup, while the other three sit with laptops. There is a whiteboard with notes and sticky notes behind them, and the space has exposed brick walls and large windows.

Welcome to The Casual Leader!

Where Great Leaders Build Long-lasting Businesses

A woman with black hair, glasses, and a striped shirt working on a laptop in a cozy, modern workspace with a wooden wall and blue seating.

From Frustration to Formation

The Casual Leader was born out of a frustration many of us share: seeing leadership misrepresented in a sea of bad leadership examples and poor business knowledge in a sea of “get rich quick” schemes.

We knew there had to be a better way to make business and leadership accessible, relatable, and downright achievable for everyone. So, we rolled up our sleeves, ditched the boring traditional format, and got to work.

We set out to create an offering and a community where business and leadership is demystified, redefined and celebrated in all its everyday forms.

Our Story

The Casual Leader was founded by a woman in tech (fintech to be more precise) with decades of experience in startups, hyper growth and fast-growing companies from all over the world.

Some of her achievements include:

First steps

You might have seen her speak at:

  • BBC Develop Conference 2021

Let's build together!

Let's build together!

What We Stand For:

  • Inclusivity: We celebrate diverse voices and perspectives because great leadership and long lasting brands thrives on variety.

  • Authenticity: Be Real, Lead Better. We champion genuine leadership that reflects who you are, and business values that stem from it.

  • Adaptability: Flexible Business and Leadership for a Dynamic World.
    Life throws curveballs, and so does entrepreneurship. We support adaptable business models that can pivot with any situation, challenge, or environment. Stay relevant, stay effective.

  • Empowerment: Your Business and Leadership Toolkit Starts Here.
    We equip you with the frameworks, knowledge, and confidence to lead in your unique spheres—whether you’re an early day founder, a growing SMB or an enterprise partner.

  • Collaboration: Together We Lead Better.
    Great leaders create great teams that build great businesses. We highlight the power of teamwork and collective effort, building strong relationships and a shared sense of purpose.

Overhead view of a cluttered wooden table with multiple laptops, smartphones, notebooks, glasses, cups, and miscellaneous office supplies. Several hands are visible interacting with devices.

At The Casual Leader, you’re not just joining a community—you’re becoming part of redefining the business and leadership landscape

A desk with a plant, a coffee mug, yellow and red books, a MacBook laptop showing mountain scenery, two camera lenses, a smartphone, and headphones. Behind the desk, two framed posters and a whiteboard with handwritten notes.
Colorful construction paper, a yellow notepad, and a yellow pencil on a blue background.
An open planner with handwritten dates, a black pen, an orange pen, a USB drive, a yellow sticky note with a smiley face, and a black calculator arranged on a wooden surface, with a red apple nearby.
Three women holding hands and pointing upward, standing with their backs to a white brick wall with blue vertical stripe murals.

redefining the business and leadership landscape

redefining the business and leadership landscape